We’ve been working with AppsFlyer for the last three years. Learn how we’ve automated their invoice submission process across their global customer base to get them paid 25% faster.
ABOUT OUR CUSTOMER
The Big Business of Apps
When the app economy took off over ten years ago, Oren Kaniel and Reshef Mann realized there was a gap in the market: marketers, developers, and product managers had no way of accurately measuring the success of their work or creating strong relationships with customers.
So, the duo set out to build one.
Today, AppsFlyer gives 80,000 companies – like Nike, Visa and KFC – the marketing measurement, analytics and engagement they need to grow their apps profitably and retain users.
THEIR CHALLENGE
“Adjusting our billing process over and over again is impossible.”
More Apps, More AP Portals
As an enterprise company, AppsFlyer’s billing process was frustratingly complex. They had hundreds of customers across 48 external portals, and all of these portals had unique logins and configurations.
This was creating an impossible amount of manual work for AppsFlyer’s accounts receivable (AR) team. They were manually creating invoices, downloading them, and entering them into portals to match purchase orders. After submitting invoices, the team had to track hundreds of open invoices at any one time and talk to customers through different portal interfaces.
Not only did this mean each employee in the AR team had to be meticulously trained on the intricacies of each portal, it meant invoices were regularly rejected due to manual errors.
The team needed a system that adapted to each customer’s configurations and automated invoice submissions across every AP portal, with minimal errors and full visibility on each invoice.
USING MONTO
A New App-roach
AppsFlyer has been using Monto for the past 3 years across five regions — America, South America, Africa, Europe, and Asia — simplifying the AR process from managing 48 different portals to only managing one. With a one-click process, Monto’s platform allows AppsFlyer to create zero-touch payments through every AP portal, gain full visibility into the activity on these portals, and stay up-to-date with customer information.
This efficiency has freed the AR team to focus on more high-leverage tasks. Using Monto also has a knock-on effect on AppsFlyer’s cash flow, since invoices are tailored to customer configurations, delivered as soon as they’re issued, and with less manual errors — drastically reducing invoice rejections.
Since we’ve met AppsFlyer, the number of customers using portals has increased 40% every year. Using Monto gives the company a strong competitive advantage in being able to seamlessly adapt to each customer’s preferred payment style. Whatever they use, Monto connects.
“Since we started using Monto, the chaos and frustration around working with supplier portals has completely disappeared. The platform provides full visibility of invoices and PO statuses, which makes my life so much easier. I would absolutely recommend it to anyone.”
Roxana, Senior Accounts Receivable Specialist, AppsFlyer
THE RESULTS
Measuring the Difference
Over the last 3 years, AppsFlyer automatically collected payments through various AP portals.
⚡ 84% of invoices paid without lifting a finger
By acting as the point of communication between AppsFlyer and customer portals, Monto automates AppsFlyer’s invoice submissions so they can collect payments with absolutely no effort.
🚫 2x increase in approval rate
Invoice submission is tailored to the nuances of each customer, leading to a tremendous increase in AppFlyer’s approval rate, which is currently at 97%.
💰 Reduced collection days by 35%
Monto minimizes invoice-related errors and makes sure invoices are delivered as soon as they’re issued, meaning AppsFlyer gets paid faster and has complete confidence in its cash flow.
⏱️ 20 hours manual work saved each week
AppsFlyer’s AR team is no longer spending time manually creating invoices and troubleshooting issues, freeing up their day for more interesting tasks.
The rise of B2B AP portals was a no-brainer, given the benefits they provide for B2B AP teams. But there’s no reason vendor and supplier AR teams can’t benefit from platforms like Monto that turn this new payments paradigm into a win-win for everyone.